I mix design and information analysis, using printed, crafted, electronic media and presentations to communicate effectively with people. My focus is on developing a message in confluence with a matching aesthetic, if necessary engaging new media channels to ensure the message reaches the target audience. 

I do this because effective communication attracts, inspires, leverages desires and motivates people to respond, in a way that favourably impacts the bottom line of my client. This can build brand awareness, generate sales and even foster philanthropy.

Strategic business thinking, market research and problem-solving are all part of my creative process. I translate ideas and information through a variety of media, from digital to traditional skills of the hand, in order to establish credible and thorough outcomes.